Vietnamese fruit and vegetable exports are witnessing steady double-digit growth, with the export turnover expected to hit a record 7 billion USD this year. The first seven months alone saw a 24.3% increase in export revenue, reaching 3.83 billion USD. The China and South Korea markets are experiencing significant growth, with China accounting for 64% of the total export turnover and South Korea showing a 55% increase. The industry is also looking to expand in Northeast Asia. Durian is a major contributor to these exports, with exports reaching 1.32 billion USD in the first half of the year. The industry is also focusing on quality control and management, with expectations to sign a protocol for frozen durian products in 2024. The Plant Protection Department is managing the production organization process closely to build a strong Vietnamese agricultural product brand.