Vietnam's fruit and vegetable industry has surpassed its 2023 goals despite facing challenges. The Ministry of Agriculture and Rural Development is focusing on exporting fresh peppers, coconuts, and frozen durian to China, with four new products, including medicinal materials, coconuts, frozen fruits, and fresh watermelons, expected to be approved for export. The industry is projected to reach new heights in 2024, with exports potentially exceeding US$6 billion or even reaching US$7 billion. The growth in 2023 was due to Vietnam signing export protocols with various markets, particularly China, and a 65% increase in durian exports, making it the highest exported product, surpassing dragon fruit.