Vietnam is set to achieve its annual target of 6-6.6 billion USD in fruit and vegetable exports by November end, a month earlier than anticipated. There has been notable growth in exports to several countries, including Thailand, South Korea, Germany, Canada, China, and the US, with China being the largest importer. To remain competitive, Vietnamese farmers and exporters must meet China's strict requirements. The US presents a potential market due to the lack of domestic production of many tropical fruits, despite not being a top importer. The Vietnamese government is optimistic about introducing passion fruit to the US market.