Vietnam's surimi exports surge by 24%, with the EU and China becoming new growth engines.

Published 2025년 12월 1일

Tridge summary

Core tip: In the first ten months of 2025, Vietnam's exports of surimi and fish paste products (including imitation crab sticks, fish balls, fish cakes, etc.) performed strongly, with total exports reaching $292 million, a year-on-year increase of 24%, far exceeding expectations. This growth is mainly due to the recovery of demand in the Korean, Thai, Chinese, and EU markets, especially the rapid rise in consumption of convenient seafood processed products in the EU region, injecting new momentum into Vietnam's seafood processing industry.

Original content

According to data from the Vietnam Association of Seafood Exporters and Processors (VASEP), Asia remains the main battleground for Vietnam's surimi exports. From January to October 2025, exports to the Korean market amounted to $71 million, and to the Thai market $67 million, together accounting for nearly half of the total export value, reflecting the sustained and stable demand in the Asian market. However, the biggest highlight of Vietnam's surimi exports this year comes from the robust growth in the EU and Chinese markets. In the EU market, Vietnam's surimi exports increased by 73% year-on-year, reaching a new high in recent years. The demand for quick and convenient seafood products among EU consumers is growing rapidly, with small-packaged, ready-to-eat surimi products becoming mainstream. This trend aligns with the positioning and price advantage of Vietnam's surimi products, allowing Vietnamese enterprises to win more orders in the European market. Meanwhile, import demand ...

Source: Foodmate