Vietnam's tea export output in 2023 is the lowest in 7 years, with an average export price of 1,737 USD per ton, which is only 67% of the global average tea export price of 2,600 USD per ton. The decrease in export activity is attributed to weak global demand, more stringent import regulations in major markets, and a shift in consumer demand towards deeply processed and specialty tea products. To boost exports, the tea industry must focus on increasing the proportion of high-value and new products, promoting safe tea production, and encouraging the use of high technology, biology, and organic agricultural production.