Vietnamese tra fish products are leading the white fish market in Malaysia, with exports to the country surpassing 31 million US dollars in the first 11 months of the year, marking a 21% increase from the previous year. The exports primarily consist of frozen tra fish fillets, with a significant 115% year-on-year increase in value-added tra fish exports. Vietnam is the leading supplier of frozen tra fish fillets to Malaysia, accounting for 96% of the country's imports. To succeed in the Malaysian market, tra fish export companies must adhere to halal standards, making it essential for companies to comply with these regulations to maintain their market presence.