In February 2024, Vietnam's tuna exports to Canada experienced a remarkable surge, recording a 146% increase from the previous year, with earnings reaching nearly US$5.5 million by the end of February, a 68% year-on-year growth. The primary Vietnamese tuna products imported by Canada are frozen tuna meat/fillet and canned tuna, witnessing a 150% and 25% increase in exports, respectively. Despite being the third largest tuna supplier to Canada in 2023, behind Thailand and Italy, Vietnamese exporters face potential challenges due to Canada's enhanced regulatory policies aimed at protecting its domestic market. This development occurs amidst a shift in Canadian consumer preferences towards other protein sources like beef and chicken due to economic challenges, leading to a reduced consumption of seafood.