Vietnam's fruit and vegetable exports in the first 8 months of 2023 reached 3.45 billion USD, a 57.5% increase compared to the previous year. Durian exports alone accounted for 30% of the total, reaching 1.2 billion USD and setting a new record. However, there are downsides to the industry, including price fluctuations, competition, and violations of regulations. It is important for the industry to adopt standard farming processes and establish a value chain with coordinated efforts from farmers, enterprises, and organizations for sustainable development.