By 2050, up to 60% of the world's population could face severe water scarcity and demand for the resource would increase by 20% to 25%, intensifying conflicts and affecting value chains in key sectors. In this global context, Peru already shows critical signs: the country ranks among the 32 countries with the highest water pressure on the planet and third in Latin America and the Caribbean, according to the new Aqueduct Water Risk Atlas 4.0 from the World Resources Institute (2024). In regions like Lima and Ica, water stress reaches extremely high levels, indicating a latent crisis. In response to this scenario, the private sector is beginning to assume a strategic role. One of the most solid cases is that of cbc Peru, a PepsiCo bottling company, which was recognized with the 2025 Hydrologically Responsible Company Seal for the results obtained through the Public Investment Seed Program, implemented in alliance with Aquafondo, the Water Fund of Lima and Callao. This initiative ...
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