In 2024, watermelon prices at the Shuvar wholesale market in Lviv have dropped significantly compared to 2023, with a minimum price of UAH 23 per kilogram, reflecting a 15-20% decrease. This reduction is due to favorable weather conditions resulting in a good harvest in Zakarpattia and Odesa regions, expanded cultivation areas, and increased imports from Turkey and Greece. Domestic watermelons are priced between UAH 18-21 per kilogram, while imported ones range from UAH 23-40 per kilogram.