The international turkey sector is undergoing significant changes due to shifts in food industry demand and animal husbandry conditions. Despite a decrease in the trading volume in many EU markets, the USA remains the world's largest turkey producer, with an increase in production in 2023. This increase is attributed to lower feed costs, making turkey meat cheaper for consumers and helping producers regain market share. The USA exports over 10% of its turkey products, primarily to Mexico and Brazil. The Hungarian Turkey Association is considering South-East Asian and Muslim markets as potential growth areas, as they have a large consumer base that adheres to religious regulations prohibiting pork consumption.