"We Must Appeal to Overseas Consumers Through Scientifically Proven Ginseng Product Development"

Published 2025년 5월 27일

Tridge summary

According to the opinion presented at the '2025 Ginseng Industry Revitalization and Export Expansion Workshop' hosted by the Korea Ginseng Association and Ginseng Marketing Association on the 23rd, there is a need for a strategy to appeal to overseas consumers by developing products with scientifically proven specific efficacies to activate ginseng exports. Along with government policy directions, the workshop also featured presentations on inducing perception changes about Korean ginseng in Western societies, industry-academia-research linked strategies for expanding overseas markets, and marketing cases from China and Vietnam. Kim Dong-hun, an official from the Ministry of Agriculture, Food and Rural Affairs, discussed establishing a stable production base in response to climate change through ginseng production facility modernization projects.

Original content

Government Promotes Ginseng Culture with Social Media Content for Youth and Overseas Consumers UNESCO Listing and Functional Food Registration Pursued The government is pushing to develop scientifically-based ginseng products that appeal to overseas consumers to revitalize ginseng exports. This strategy was discussed at the '2025 Ginseng Industry Activation and Export Expansion Workshop' hosted by the Korea Ginseng Union and Ginseng Marketing Association on the 23rd, which outlined government policy directions, strategies to change Western perceptions of Korean ginseng, and market expansion approaches. A Ministry of Agriculture official noted that they will expand support for modernizing ginseng production facilities with 1.23 billion won, including disaster-resistant facilities like recycled plastic stakes, double-structure greenhouses, and ICT irrigation systems. They will also support distribution facilities for fresh ginseng and new product R&D. The official emphasized ...

Source: Agrinet