Bulgaria has seen a surge in the consumption of imported dairy products and sausages, with retail stands offering competitive prices and better quality from EU countries. The demand for imported long-lasting sausages from Italy is high due to their lower prices compared to local products. The trend is attributed to the expectations of better quality and the increasing prices of cow's milk cheese, leading to a decrease in the production of Bulgarian cheese by 7.7% in the first eight months of the year. Concurrently, the production of imitation products has seen a growth of 4.7%.