Weekly Report on Liquor Industry: Highlights of the Week | Liquor Industry "139" Plan for New Cultural Construction in the "14th Five-Year Plan" Released; Liquor Prices in October Decrease by 2% Year-on-Year; Fenyang Coordinates to Promote "Double Hundreds and Double Ten Billions"

01 China Liquor Industry Releases "139" Plan for New Cultural Construction in the 15th Five-Year Plan On November 12, the China Liquor Industry Association officially released the "China Liquor Industry '15th Five-Year Plan' New Cultural Construction '139' Plan," which focuses on cultural heritage and innovation, aiming to promote the global influence of China's liquor industry culture. The plan includes building a diversified and integrated new liquor industry culture in China, emphasizing enterprise innovation, association promotion, and social empowerment; strengthening cultural IP through measures such as "building Chinese liquorology," "dual heritage heritage application," and "living cultural heritage protection"; and establishing nine major systems and 35 tasks in industry culture, organization, standards, and talent cultivation to enhance the overall competitiveness of the industry culture. 02 China Beer T5 Summit Held in Xiamen On November 13, the 2025 China Beer T5 ...