The Department of Food Processing & Horticulture in West Bengal and the Merchants’ Chamber of Commerce & Industry (MCCI) in Kolkata have partnered to boost the marketing of horticulture products and increase farmers' income. The collaboration aims to promote natural farming and crop diversification. The partnership was launched at a camp where seeds, saplings, and other agricultural resources were distributed to local farmers. The initiative also aims to establish a market-linked mechanism to ensure better pricing for horticulture produce in neighboring states.