The 2022-2023 season was good for Chilean fruits, but with expensive and/or restrictive financing, and the El Niño phenomenon reduced water scarcity in some areas and caused damage in others. Despite progress in logistics, the 2023-2024 season presented challenges such as a lack of cold hours, heavy rains, and a drop in cherry and blueberry volumes. The industry is also focusing on water infrastructure, financing, rural insecurity, and adaptability to climate problems, while seeking to increase its presence in Asian markets and promoting Chilean fruit through international fairs and promotional campaigns.