The UK seed account has updated its regulations, allowing sugar beet growers to buy and sell seed through any channel and consider candidates from the Recommended List that are not yet fully recommended. This move aims to provide growers with more choice and spread out demand, as demand has exceeded supply for the preferred varieties. The changes also encourage breeders to introduce new genetics and enhance data transparency. Additionally, the seed ordering process will be shifted online, with a new website to separate seed order from contract, and seed will be available from all breeders, albeit not all varieties may be available from all breeders. The sale of seed will be delayed until more data is available on the yield, processing, and screening of the harvest to help growers make informed decisions.