The Mexican grape industry concluded its season in December 2024 with a total production of 23.8 million boxes, primarily exported to the United States. The Association of Table Grape Producers of Sonora is focusing on increasing grape consumption and introducing new varieties. However, the industry faces challenges such as climate change, potential tariff increases from the United States, and the need for water collection. The Mexican Table Grapes Association is advocating for unity and quality in the industry, looking towards the World Table Grape Council for guidance and innovation.