Vietnam's fruit and vegetable export turnover soared to a record 1.28 billion USD in the first quarter of 2024, a 31.4% increase from the previous year, driven by off-season durian exports, especially to Thailand. The Chinese market remains the largest, but there's a growing emphasis on quality control and sustainable farming practices to boost exports further. The article highlights the importance of strict quality management from cultivation to export, training for farmers on safe farming methods, and the application of modern technology and international standards to improve product quality. Additionally, it discusses the development of agricultural value chains and support for infrastructure investment, underlining the potential for significant growth in Vietnam's share of the global fruit and vegetable market.