What is the future of African chia?

After chia became a new popular superfood, its cultivation was promoted among South American farmers. Production increased in Paraguay, Bolivia and Argentina. Africa followed soon after. But is Africa profiting? Is there a future for African chia in a market dominated by Latin America? In Africa, Uganda is the main player in chia production. Kenya, South-Africa and Tanzania produce smaller amounts. Estimated production in Uganda is up to 4,000 tonnes. Kenya likely comes in second with a reported volume of 630 tonnes. Africa is very different from South America. In theory, there are great advantages for Uganda. There, Fertile soil and small-scale farming allow for very clean and organic production of chia seeds. Still, much of the labour is manual, and farmers are not always organised enough to supply the demanding European market. In South America, chia seeds are often grown efficiently, just like soybean and maize. According to South American professionals, production in Africa ...