In Vietnam, particularly in the province of Dak Lak and more significantly in Hai Duong commune, Nam Dinh province, the market is experiencing a surge in the demand and price of fresh areca nuts, reaching a record high of 90,000 VND/kg. This price surge has caught the attention of traders and farmers alike, with some areas like Dak Lak seeing prices as high as 85,000 VND/kg. This price level is considered a peak since September 2022, when it was recorded in Thanh Hoa province. The price fluctuation of fresh areca nuts in Vietnam has historically ranged from 25,000-50,000 VND/kg, with periods of significantly lower prices. The current market dynamics are influenced by the demand from traders and the lack of transparency, leading to concerns about potential price manipulation and unpredictability for areca farmers.