In Greece, the price of honey retail and wholesale varies by location, with higher prices in tourist areas. Yanis Senko, a fourth-generation beekeeper, runs the family farm beeZeus Apiculture with his brother Dimitris, managing 2,400 hives and producing queen bees. They use the Langstroth system and move hives across Greece to optimize production. Their Apis Era cooperative, launched in 2023 with 12 producers, aims to boost the local honey industry. The average honey yield is about 25-30 kg per hive annually, and the company sells by-products and services to preserve genetic diversity. Thyme honey is particularly popular due to its high antioxidant content, and manna honey is gaining more market attention for the same reason.