Whitefish market is very uncertain ahead of the US ban on Russian imports

The US ban on Russian seafood imports may open opportunities for Norwegian seafood suppliers to fill the gap, as Chinese seafood processors seek alternative whitefish sources. However, the impact of the ban remains uncertain, with potential decreased pollock exports from Alaskan fisheries and competition from suppliers in Iceland and the Faroe Islands. There are also concerns about potential misidentification of Russian cod as Norwegian by Chinese companies using fake certificates, which could harm the Norwegian brand.