Tridge summary
In 2020, milk consumption in France experienced a significant surge, growing by 4.8% to 2.25 billion liters, marking the first increase in several years. This rise was largely attributed to the Covid-19 pandemic, with more people eating breakfast at home and teleworking. The diversity of milk products has also played a role in its resurgence, with an expansion in product offerings including goat's and sheep's milk, lactose-free milk, and fair-trade milk. The brand 'Who's the boss ?!' has been particularly successful, selling over 60 million liters of milk per year and generating 90 million euros in revenue with its 36 product references. Despite this, milk producers still faced challenges in 2020, with many not reaching high selling prices and the National Federation of Milk Producers reporting that producers lost 13 euros per tonne of milk in 2020.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
Too fatty, difficult to digest, more to the taste of the younger generations ... Milk had not been popular for several years. Consumption kept falling. -3.8% in 2017, -3.4% in 2018, -1.5% in 2019 ... But in 2020, milk has become trend again. According to FranceAgrimer, the volumes consumed thus made an unprecedented jump of 4.8% last year. The French thus consumed 2.25 billion liters, or 102 million more than in 2019. After cheese, which broke records in 2020, milk is also back in favor in French households. And the Covid crisis has greatly contributed to it. With confinements and teleworking, the French have eaten breakfast more with their families and have consumed more milk. Like all the products consumed during the first meal of the day. Thus in 2020, jams grew by 3.3% in volume, spreads by 8.7% and honey jumped by 15.7%. If the French had lunch, they also put themselves behind the stove. And if milk has made a comeback in our refrigerators, it is also thanks to work to ...
Source: Bfmtv
Would you like more in-depth insights?
Gain access to detailed market analysis tailored to your business needs.
Related market data
What to read next
Read more relevant content
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.