Durian prices in Vietnam have surged during the off-season, reaching over 190,000 VND/kg due to a scarce supply. This increase is expected to persist, even after the harvest season in the Mekong Delta provinces, as demand remains high, particularly from China. The country's durian exports have seen a significant increase of 63% in the first 9 months of 2024, largely to China, due to improved quality, competitive pricing, and short shipping times. The Vietnam Fruit and Vegetable Association anticipates that durian export turnover could reach 3.5 billion USD this year, with the Chinese market potentially reaching 20 billion USD by 2025.