EU: Why is the consumption of oranges falling?

A survey of average fruit consumption over the last 15 years in Central Europe, especially in the Netherlands, Belgium, Luxembourg, Germany and Austria, shows that banana, watermelon, pineapple, avocado and mango consumption increased, while those of mandarin, melon, orange, peach and nectarine experienced a downward evolution. However, the decrease is not large in mandarin and melon. These products are more likely to be in a phase of stagnation, but oranges, peaches and nectarines are taking a hit. "Orange is a fruit that has been on the market for a long time and of which there are few innovations in terms of varieties, as 95% are of the Navel or Valencia type. They can be compared to bananas in consumer awareness, but there are two other major differences," writes Paco Borrás Escribá, senior consultant Agrifood, in an article published in Italia Fruit. "Oranges don't have a brand, since almost all supermarkets have their own brands. In other words, they are private labels and ...