Despite the short sales season and increasing price pressure due to early imports, Moldovan strawberry farmers favor early varieties over late (remontant) ones. The Association of Berry Producers Pomușoarele Moldovei reports that late strawberries remain a niche product, with only a few farms producing them. Although demand for late strawberries is gradually rising, they are typically cheaper than early ones due to higher market competition in the fall. Interestingly, the remontant strawberry season lasted longer than usual last year, with the final price nearly matching the starting price for early strawberries.