Wine is hurting: The decline of sales in the US continues

Despite stories of US wine sales bucking the trend of global decline, new data from the Wine & Spirits Wholesalers of America (WSWA) reveals a much gloomier picture. db investigates. According to its latest report, the WSWA’s SipSource states that sales from wholesalers to more than 450,000 retailers across the US has declined by 6% in the 12 months through to August 2024. The figures follow more positive news in May this year, when the drinks business reported on a survey from BMO Financial which appeared to show demand for wine was up. The data from more than 600 wineries claimed a growth period could even occur as the year unfolded. But now the picture, at least from the wholesaler’s perspective, appears to be shifting. Wine stocking has dropped 8% while spirits fell by 3.9% according to the WSWA, revealing potential challenges for the sector for the rest of this year, as well as going forward into 2025. Its analysts referred to the “earlier optimism” in their report on the ...