Wine retail sales for Italy, according to Circana data for the first 9 months of 2024

A quiet summer for the wine market. Quarterly sales in large-scale retail trade grew by 1.3% to 727 million euros, with a slight difference in favor of sparkling wines and many of the trends already seen in previous quarters: rosé wines growing more than whites, in turn better than reds and IGT wines better than DOCs. These "divergences" that you see in the graphs started at the beginning of 2022, perhaps when we emerged from the problems of Covid. A novelty that seems to be slowly establishing itself is in sparkling wines where the Prosecco race seems to have run out of steam towards the end of 2023 and we are starting to see a more positive trend for classic method sparkling wines. To close and not leave anything behind: people are drinking less and less: -2% in the third quarter and -1.5% ...