The Association of Exporters (Adex) of Peru is working to enhance the capacity of the passion fruit chain to meet the requirements of the juice and concentrate industry. The union is collaborating with the State and the private sector to maintain high quality parameters and implement a commercial promotion strategy. Since 2018, Adex has been involved in a project with the National Institute of Agrarian Innovation (INIA) to improve the technical-productive capacities in passion fruit cultivation. Exports have seen a significant increase, with the Netherlands and the United States being the primary markets.