During the Fruittrade conference, Carlos Cruzat discussed the profitability and changing volumes of the kiwi business. Green kiwis remain the most significant worldwide, while yellow and red kiwis are gaining importance, particularly in China. New Zealand and Italy are the main producers of yellow kiwis, while Chile has struggled with yellow varieties and declining production. There is a global trend of decreasing green kiwi volumes, and the demand for healthier and more sustainable fruit has been emphasized during the COVID-19 pandemic.