China: Branding kicks off the first shot of seed industry revitalization in Xinjiang Changji

게시됨 2021년 10월 26일

Tridge 요약

Xinjiang's Changji City is leading the revitalization of China's seed industry by building a regional public brand for its corn seed, as part of a strategy to boost national food security and modernize agricultural technology. The city, known for its advanced seed production techniques and mechanization, has attracted leading seed companies and has become a major corn seed production base, accounting for over 10% of the national market. With a focus on breeding and reproduction, Changji is establishing a modern seed industry and is supported by significant scientific research funding and collaboration with academic institutions. The city's seed industry is expected to serve as a model for national seed production and to position Changji as a hub for the western seed industry.

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원본 콘텐츠

"A seed can change a world". From the central government's proposal to win the seed industry's turnaround to the deployment and promotion of the seed industry's revitalization, the security of seed sources has been raised to a strategic height related to national security. In the new stage of development, how to win the seed industry with high quality The industry is turning around? Recently, reporters have observed that some places have set their sights on the construction of regional public brands. On October 23, at the 13th China International Seed Industry Expo and the 18th National Seed Information Exchange and Product Fair, a series of beautiful "rainbow bars" made people shine, this is from Xinjiang" "Changji Corn Seed" regional public brand promotion. In the afternoon, the Changji Municipal People's Government held a grand brand strategy conference for the "Changji Corn Seed" brand, and held an award ceremony for the top ten seed corporate brands and top ten ...

출처: China Farming