Xuwen County in China is preparing for the pineapple sales season from March to May, when a large crop is expected to ripen. The county has welcomed dozens of potential buyers and has seen increased interest following a promotional letter. Over 100,000 catties of pineapples have been sold so far. With a planting area of 350,000 mu and an annual output of about 700,000 tons, Xuwen is a significant pineapple cultivation area, contributing to one out of every three pineapples in China. Last year, the county also exported pineapples to several countries. Xuwen is planning to further boost the value of its pineapples through fresh-cut pineapple products and pre-made dishes.