Yesan County Launches Full-Scale Overseas Expansion of 'Yegajeongseon' Brand

Published 2025년 5월 28일

Tridge summary

[Yeongsangun Newspaper = Reporter Na-ra Park] Yesan County (County Mayor Jae-gu Choi) is moving quickly to expand the overseas market for its local agricultural food brand 'Yegajeongseong'. The county announced on the 28th that it is operating a 'Yegajeongseong Promotional Booth' at the 'Thaifex-Anuga Asia 2025' being held in Bangkok, Thailand until the 31st, together with two local agricultural food companies. 'Yegajeongseong' is a premium agricultural processing brand that Yesan County has independently certified and is nurturing to add high value to its agricultural specialty products. This expo is being promoted in conjunction with Chungcheongnam-do's agricultural food export expansion project, and includes Yesan's loess-grown apples, cherry tomatoes, fresh juices, traditional Korean sweets, Samkwang rice, and wine among 6 [products].

Original content

Yesanggun Explores Global Market at International Food Expo... Conducting Export Consultations with Buyers Yesanggun (led by Mayor Choi Jae-gu) is moving quickly to expand the overseas market for its local agricultural and food brand 'Yegajeongseong'. The county announced on the 28th that it is participating in the 'Thaifex-Anuga Asia 2025' being held in Bangkok, Thailand until the 31st, operating a 'Yegajeongseong Promotion Hall' alongside two local agricultural and food companies. 'Yegajeongseong' is a premium agricultural processing brand that Yesanggun has independently certified and is nurturing to add high value to its agricultural specialty products. This expo is being pursued in conjunction with Chungcheongnam-do's agricultural and food export expansion project, showcasing diverse processed products from six companies, including Yesang yellow soil apples, cherry tomatoes, fresh juices, traditional Korean sweets, Samkwang rice, and wine. Prior to participating in the expo, ...

Source: Aflnews