Zespri: a vision of the future based on natural nutrition

The commitment to health and long-term value In essence, Zespri is an extraordinary brand. Its strength is born from the commitment of its producers and the unique qualities that each Zespri kiwi holds. Its ambition is clear: to become the world's healthiest fruit brand by 2035. This objective acts as a guiding principle and informs every decision, from the orchard to the table. They conceive the Zespri kiwi as a natural source of daily nutrients, cultivated to accompany a healthy lifestyle. They put passion and knowledge into every stage of the process to preserve its essential nutrients and offer consistent quality and flavor, recognized and valued by consumers. We spoke with Zespri's Chief Marketing Officer, Kok Hwee Ng: “My journey to my current position has been marked by a deep conviction in the value of purpose-driven brands to generate positive impact. Over more than twenty years in marketing, I have seen how aligning a brand's purpose with what truly matters to people ...