Forty-five small-scale pineapple growers in Rusitu Valley, Chipinge, Zimbabwe, have received organic certification from EcoCert, allowing them to access the lucrative organic fruit market. The certification opens up opportunities to sell in markets including the Netherlands, UK, Germany, and the UAE. Small-scale farmers operating under the Rusitu Valley Fruit Growers and Marketing Trust can expect a 30% premium on their products in European supermarkets, which is expected to increase their yields and improve their livelihoods.