Zimbabwe is planning to export 5,000 tons of avocados this season, making it Africa's fifth-largest exporter of the fruit. The country's avocados are primarily grown in the Eastern Highlands and exported to Africa, Europe, and Asia. However, the industry faces pressure from the large supply of avocados, especially from Peru. In order to remain competitive, Zimbabwe plans to diversify its export markets and reduce dependence on the EU. The country is also looking to export avocados, blueberries, and macadamia nuts to China, following China's customs access for Zimbabwean citrus. Global demand for avocados has been steadily increasing over the past decade and is expected to continue to grow. Zimbabwe is exploring potential markets in Norway, Portugal, Belgium, Poland, and Spain in addition to the Netherlands and the UK, which are already its largest importers of fruits and vegetables.