Zimbabwe is poised for a record-breaking tobacco growing season as farmers have already purchased over 1 million grams of seed, enough to cover 201,036 hectares, a significant increase from the same period last year when they bought 831,000 grams for 164,200 hectares. This surge is expected to surpass the country's area and output records set in 2019 and 2023 respectively. The success of the season is attributed to the profitable prices from the previous season and the lack of alternative crops that offer better pay. The seed sales serve as a reliable indicator of the expected planting area. Furthermore, the anticipated positive effects of the La Nina weather condition are expected to boost farmers' efforts to produce high-quality tobacco, ensuring good prices.