The growing health consciousness primarily drives the global market among the masses. The rising prevalence of lifestyle diseases, including obesity, diabetes, and cardiovascular disorders, has led individuals to adopt a healthy lifestyle with a nutrient-rich diet. This has consequently contributed to the increasing demand for mung beans since regular consumption is widely associated with preventing numerous diseases.
The market is further driven by the growing trend of veganism and vegetarianism on the global level. In line with this, individuals’ shifting preference from animal-based to plant-based proteins creates a positive outlook for the market. These beans are an essential component of numerous dietary supplements and ready-to-eat (RTE) food products. Facilitated by changing lifestyle patterns and inflating per capita income levels, this provides a thrust to market growth. Furthermore, the expansion of e-commerce platforms and the increasing sales of mung beans through online grocery stores have significantly contributed to market growth.
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