Custard Prices & Trade in Kenya — Market Overview 2026
Raw Materials
Chicken Eggs, Corn Starch, Cow Milk, Liquid Egg Yolk, +1
HS Code
210690
Last Updated
2026-10-11
Key takeaways for search and sourcing teams
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-10-11.
Custard Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in Kenya
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Annual Export Value, Volume, and Supplier Market Size for Custard in Kenya (HS Code 210690)
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| Year | Volume | Value |
|---|---|---|
| 2023 | 33,722,805 | 91,491,736 USD |
| 2022 | 16,049,139 | 44,740,630 USD |
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Custard Import Buyer Intelligence and Price Signals in Kenya: Buyers, Demand, and Trade Partners
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Annual Import Value, Volume, and Demand Size for Custard in Kenya (HS Code 210690)
Track 2 years of Custard import volume and value in Kenya to assess demand growth and market momentum.
| Year | Volume | Value |
|---|---|---|
| 2023 | 48,326,056 | 173,418,815 USD |
| 2022 | 27,218,987 | 96,797,402 USD |
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Price data
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Classification
Product TypeProcessed Food
Product FormShelf-stable powder (custard powder / dessert mix)
Industry PositionValue-Added Food Product
Market
In Kenya, custard is predominantly encountered as packaged custard powder sold through modern trade supermarkets and supermarket e-commerce, with Kenya-origin products listed alongside imported options. Market access and continuity for imported custard powder are strongly shaped by Kenya Bureau of Standards (KEBS) import conformity controls, including Pre-Export Verification of Conformity (PVoC) and Import Standardization Mark (ISM) requirements. Packaged-food labeling expectations include English and/or Kiswahili labels and date marking, and imported foods must typically land with at least 75% of shelf life remaining. Institutional buying also exists: Kenyan public procurement specifications explicitly reference custard powder (e.g., 250g pack formats and named brands or equivalents).
Market RoleDomestic consumer market with local brands and imported supply; not a significant export product
Domestic RoleHousehold dessert and baking thickener category sold as retail packs; also used in institutional catering procurement
SeasonalityShelf-stable custard powder is typically available year-round through Kenyan retail and e-commerce channels.
Specification
Grades
- Kenya Standard KS 426:1984 exists for custard powder (Specification for custard powder) and is a key reference point for product conformity in Kenya.
Packaging
- 250g packs/tins (observed in Kenya retail listings and institutional procurement specifications)
- 500g packs (observed in Kenya retail listings)
Supply Chain
Value Chain
- Ingredient sourcing (starches, sugar, flavourings/colourings as applicable) -> dry blending -> packaging and date/batch coding -> wholesale/distributor -> retail and e-commerce -> consumer preparation with milk
Temperature
- Shelf-stable product typically handled at ambient temperature; storage conditions should align with label instructions required on packaged foods.
Atmosphere Control
- Moisture control in storage and packaging is important for powder integrity (caking/clumping risk).
Shelf Life
- Imported food products must typically have at least 75% of shelf life remaining at expected landing in Kenya, and labels must carry date of manufacture and expiry.
Freight IntensityLow
Transport ModeSea
Risks
Regulatory Compliance HighFor imported custard powder, failure to meet KEBS conformity requirements (PVoC/CoC) and ISM labeling/marking expectations can delay clearance and may lead to destination inspection, penalties, or possible denial of admission at the point of entry.Before shipment, align the product to the applicable Kenya Standard (e.g., KS 426:1984), complete PVoC to obtain a CoC, prepare IDF-linked documentation, and plan ISM sticker application for consumer-ready goods.
Labeling MediumNon-compliant consumer-ready labeling (e.g., missing English/Kiswahili, incomplete ingredient/allergen declarations, or incorrect date marking) can trigger entry delays, relabeling needs, or rejection risk.Run a Kenya-specific label compliance check (language, net content in metric, ingredients/allergens, storage instructions, manufacturer/importer details, manufacture/expiry dates) before dispatch and before ISM application.
Counterfeit And Repackaging MediumKEBS has warned against illegal repackaging and the sale of packaged foods without valid standardization marks; counterfeit or improperly marked products can be seized and create brand and compliance risk in-market.Use authorized distributors and modern trade channels, maintain batch/lot traceability records, and verify KEBS marks/permit validity where applicable.
Religious And Consumer Requirements LowCertain buyers or segments may request Halal-certified custard powder or supporting documentation; lacking it can limit access to specific channels even when general food compliance is met.Map target channels in Kenya early and, where relevant, obtain Halal certification and keep certificate/label evidence aligned with Kenyan labeling rules.
FAQ
What language must custard powder labels use in Kenya?For consumer-ready food products in Kenya, labels must be in English and/or Kiswahili. Import labeling guidance also emphasizes English/Kiswahili, along with date marking and other required declarations.
What are the key KEBS requirements that commonly affect imported custard powder clearance?Imports are commonly expected to comply with KEBS standards and conformity controls, including obtaining a Certificate of Conformity (CoC) through the PVoC program (where applicable), having an Import Declaration Form (IDF), and applying an Import Standardization Mark (ISM) sticker for imported finished retail products.
How much shelf life must imported custard powder have when it lands in Kenya?Kenyan labeling and import guidance indicates that imported food products should typically have at least 75% of their shelf life remaining from the expected landing date in Kenya.
Sources
Other Custard Country Markets for Supplier, Manufacturer, Export, and Price Comparison from Kenya
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