Flapjack thumbnail

Flapjack Market Overview 2026

Sub Product
Chocolate Flapjack, Fruit Flapjack, Gluten-Free Flapjack, Nut Flapjack, +3
Raw Materials
Brown Sugar, Cow Milk Butter, Oat Flake
HS Code
190420
Last Updated
2026-05-09
Key takeaways for search and sourcing teams
  • Flapjack market coverage spans 133 countries.
  • 16 exporter companies and 7 importer companies are indexed in the global supply chain intelligence network for this product.
  • 44 supplier-linked transactions are summarized across the top 6 countries.
  • 0 premium suppliers and 0 catalog items are currently listed.
  • Wholesale sample entries: 0; farmgate sample entries: 0.
  • Latest reference year in this page dataset is 2024.
  • Page data last updated on 2026-05-09.

Global Supplier Transactions, Export Activity, and Price Benchmarks for Flapjack

Analyze 44 supplier-linked transactions across the top 6 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Flapjack.

Flapjack Country YoY Change in Supplier Transactions and Export Momentum

Compare positive and negative YoY shifts in Flapjack to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Flapjack: Russia (+40.4%), Ireland (+11.2%), United States (-9.5%).

Flapjack Country-Level Supplier Transaction and Unit Price Summary

As of 2025-06, benchmark Flapjack country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-11, countries with visible Flapjack transaction unit prices: Russia (9.59 USD / kg), United States (4.97 USD / kg).
CountryYoY ChangeTransaction Count2025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-042026-05
United States-9.5%9- (-)- (-)- (-)6.13 USD / kg (386.35 kg)6.55 USD / kg (1,027.383 kg)4.97 USD / kg (443.84 kg)
China-1- (-)- (-)- (-)- (-)- (-)- (-)
Ireland+11.2%810.24 USD / kg (1,036.8 kg)10.77 USD / kg (134.4 kg)- (-)10.70 USD / kg (211.2 kg)- (-)- (-)
Russia+40.4%18- (-)- (-)- (-)7.01 USD / kg (2,025 kg)9.13 USD / kg (673.8 kg)9.59 USD / kg (855 kg)
United Kingdom-8.9%2- (-)- (-)- (-)13.10 USD / kg (4.32 kg)13.19 USD / kg (6.48 kg)- (-)
South Africa+4.7%61.54 USD / kg (15.6 kg)1.54 USD / kg (38.8 kg)- (-)- (-)- (-)- (-)
Flapjack Global Supply Chain Coverage
23 companies
16 exporters and 7 importers are mapped for Flapjack.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Flapjack, benchmark reach, and prioritize outreach by market.

Flapjack Export Supplier Intelligence, Trade Flows, and Price Signals

16 exporter companies are mapped in Tridge Supply Chain Intelligence for Flapjack. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.

Flapjack Top Exporters and Supplier Profiles

Review leading exporter profiles while benchmarking against 16 total exporter companies in the Flapjack supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(United States)
Latest Export Transaction: 2026-02-10
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Industries: Beverage ManufacturingFood ManufacturingFood Services And Drinking Places
Value Chain Roles: Distribution / WholesaleRetailFood Manufacturing
Exporting Countries: Costa Rica
Supplying Products: Breakfast Bars, Flapjack, Granola Bars +5
(United States)
Latest Export Transaction: 2026-04-07
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 50M - 100M
Industries: Beverage ManufacturingFood PackagingFood Manufacturing
Value Chain Roles: Distribution / WholesaleFood Manufacturing
Exporting Countries: Costa Rica, Vietnam, India, Ecuador, Colombia
Supplying Products: Creatine Supplement, Whey Powder, Flapjack +5
(Ireland)
Latest Export Transaction: 2026-01-02
Recently Export Partner Companies: 2
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Crop ProductionFood PackagingFood Manufacturing
Value Chain Roles: Farming / Production / Processing / PackingDistribution / WholesaleFood Manufacturing
Exporting Countries: South Korea, Kazakhstan, United States
Supplying Products: Oatmeal, Oat Flake, Instant Porridge Oat Pot +5
(United Kingdom)
Latest Export Transaction: 2026-04-07
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Food Manufacturing
Value Chain Roles: TradeFood Manufacturing
Exporting Countries: South Korea, Vietnam, United States
Supplying Products: Standard Biscuits & Cookies, Chocolate Biscuit Bites, Chocolate Biscuit Bars +5
(Czechia)
Latest Export Transaction: 2026-04-07
Recently Export Partner Companies: 1
Industries: Food ManufacturingFood WholesalersBeverage Manufacturing
Value Chain Roles: TradeFood ManufacturingDistribution / Wholesale
Exporting Countries: Ukraine
Supplying Products: Protein Bars, Chocolate Biscuit Bars, Fruit and Nut Protein Bar +5
(South Africa)
Latest Export Transaction: 2026-04-07
Recently Export Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
Exporting Countries: Botswana
Supplying Products: Baking Mix, Gluten-Free Baking Mix, Quinoa +5
Flapjack Global Exporter Coverage
16 companies
Exporter company count is a key signal for Flapjack supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Flapjack opportunities by country, product, and value-chain role, then open company profiles to validate fit.

Top Exporting Countries for Flapjack (HS Code 190420) in 2024

For Flapjack in 2024, compare export volume and value across the top 10 supplier countries to map core supply structure.
RankCountryVolumeValue
1Germany39,242,337.526 kg156,623,120.63 USD
2Spain19,684,841.646 kg74,766,432.998 USD
3Netherlands42,497,508.234 kg66,085,979.393 USD
4Canada19,629,623 kg62,043,628.733 USD
5United States9,881,226 kg53,762,261 USD
6Czechia9,101,519 kg43,450,213 USD
7United Kingdom7,656,352 kg32,760,413.229 USD
8Lithuania8,807,073.77 kg31,997,228 USD
9Switzerland3,253,442.391 kg28,919,347.227 USD
10Belgium8,738,138.4 kg27,497,594.232 USD

Flapjack Export Trade Flow and Partner Country Summary

Track Flapjack exporter-to-importer flows by value, volume, and share to uncover high-potential export routes.

Flapjack Import Buyer Intelligence, Demand Signals, and Price Benchmarks

7 importer companies are mapped for Flapjack demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.

Flapjack Top Buyers, Importers, and Demand Partners

Review leading buyer profiles and compare them against 7 total importer companies tracked for Flapjack. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(Costa Rica)
Latest Import Transaction: 2026-04-07
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(South Korea)
Latest Import Transaction: 2026-01-02
Recently Import Partner Companies: 1
Industries: Food ManufacturingBeverage ManufacturingFood Packaging
Value Chain Roles: -
(Mexico)
Latest Import Transaction: 2025-12-05
Recently Import Partner Companies: 1
Industries: Food ManufacturingBeverage Manufacturing
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2026-04-07
Industries: Food PackagingFood ManufacturingBrokers And Trade Agencies
Value Chain Roles: -
(Uzbekistan)
Latest Import Transaction: 2026-04-07
Industries: OthersFood WholesalersBeverage ManufacturingFood ManufacturingFood Services And Drinking Places
Value Chain Roles: -
(Costa Rica)
Latest Import Transaction: 2026-04-07
Recently Import Partner Companies: 1
Industries: Food ManufacturingFood Services And Drinking PlacesBeverage Manufacturing
Value Chain Roles: -
Global Importer Coverage
7 companies
Importer company count highlights the current depth of demand-side visibility for Flapjack.
Use Supply Chain Intelligence analytics and company profiles to identify active Flapjack buyers, compare partner density by country, and refine GTM priorities.

Top Import Demand Countries for Flapjack (HS Code 190420) in 2024

For Flapjack in 2024, compare import volume and value across the top 10 demand countries to identify priority markets.
RankCountryVolumeValue
1Netherlands51,098,003 kg101,264,807.722 USD
2United States24,379,325 kg79,856,772 USD
3Philippines30,169,340.17 kg54,585,167 USD
4Canada7,921,520.073 kg44,496,631.01 USD
5Germany7,582,128.512 kg40,841,916.497 USD
6Sweden9,440,445.77 kg37,004,202.771 USD
7Italy7,704,133 kg32,792,193.485 USD
8Belgium6,898,714.826 kg29,832,326.93 USD
9Spain7,585,601.267 kg27,176,976.054 USD
10Denmark4,526,818 kg20,465,006.028 USD

Flapjack Import Trade Flow and Origin Country Summary

Analyze Flapjack origin-to-destination trade flows by value, volume, and share to monitor demand-side sourcing channels.

Classification

Product TypeProcessed Food
Product FormShelf-stable (packaged bar/traybake)
Industry PositionBreads & Bakery Snack (Cereal/Oat Bar)

Market

Flapjack (UK-style) is a baked oat bar typically made from rolled oats, fat (often butter), sugar, and syrup, and it is widely sold as a ready-packaged snack as well as produced for private-label programs. In international trade statistics it is generally captured under broader HS headings used for cereal preparations and bakers’ wares (e.g., HS 1904 and/or HS 1905), so product-specific global trade volumes are not separately reported in standard datasets. Commercial manufacturing is commonly aligned to packaged snack-bar supply chains (ambient distribution, branded and private label), with formulation variants (e.g., chocolate-topped, fruit/nut, reduced sugar, vegan) tailored to retailer and regulatory requirements. Key market dynamics are driven by (1) input-cost exposure to cereal and sweetener markets and (2) compliance with food safety and labeling rules (allergens, additives, contaminants) across importing jurisdictions.
Market GrowthNot Mentioned
Major Producing Countries
  • United KingdomCulinary origin and an established commercial manufacturing base for flapjack/oat-bar products (including private label).

Specification

Major VarietiesClassic buttery (golden-syrup style), Vegan (plant-fat formulation), Chocolate-topped or chocolate-chip, Fruit and/or nut inclusions, Reduced-sugar / reformulated variants
Physical Attributes
  • Dense oat-based baked bar formed in a tray and cut into rectangles/squares (or extruded/deposited into bar shapes).
  • Texture ranges from soft/chewy to firm/crisp depending on moisture, syrup-to-oat ratio, and bake profile.
  • Optional toppings/coatings (e.g., chocolate or yogurt-style coatings) and inclusions (e.g., dried fruit, nuts, seeds) are common in commercial lines.
Compositional Metrics
  • Buyer specifications commonly focus on allergen profile (oats/gluten; milk; nuts; soy), inclusion integrity, and consistency of texture tied to moisture/water activity management.
  • Where preservatives/humectants are used for shelf-life and softness, formulations must align with additive permissions in target markets (often referenced against Codex GSFA provisions and national rules).
Packaging
  • Individually flow-wrapped single bars (for ambient retail, vending, and foodservice).
  • Multipacks in cartons (retail) and bulk case packs (wholesale).
  • Traybake slabs wrapped for later portioning (foodservice/catering formats).
ProcessingPrimary processing is baking of an oat-and-syrup/fat matrix followed by cooling, cutting, and packaging; toppings (if used) add a secondary step (enrobing/drizzling) with additional cooling/setting control.

Supply Chain

Value Chain
  • Ingredient sourcing (rolled oats, sugar/syrups, fats, inclusions) -> incoming QC (allergens/contaminants) -> batching and mixing -> depositing/forming -> baking -> controlled cooling -> cutting/portioning -> optional topping/coating -> metal detection / checkweigh -> flow-wrap / cartoning -> ambient storage and distribution.
Demand Drivers
  • Convenient, shelf-stable bakery snack positioned as an oat-based bar (often adjacent to cereal/energy bars).
  • Private-label and contract manufacturing demand from retailers seeking differentiated variants (e.g., vegan, reduced sugar, protein, chocolate-topped).
  • Labeling and claims positioning (e.g., fiber/wholegrain emphasis) subject to jurisdiction-specific rules for nutrition and health claims.
Temperature
  • Ambient distribution is typical; temperature control mainly matters to prevent quality defects (fat bloom in chocolate-topped variants, stickiness/softening at elevated temperatures, and breakage in cold/dry conditions).
Shelf Life
  • Shelf life is generally months (not days) and is driven by moisture migration/staling, oxidative rancidity of fats, and inclusion stability; packaging barrier properties and formulation choices (including permitted preservatives/humectants) are key levers.

Risks

Food Safety HighFlapjacks rely heavily on cereal ingredients (notably oats) and frequently include allergen-prone additions (milk/butter, nuts, soy lecithin, chocolate), creating a high-stakes compliance risk: mycotoxin contamination in cereal inputs and allergen cross-contact/mislabeling can trigger import rejections and recalls. Maximum levels for contaminants such as deoxynivalenol (DON) are regulated in some major markets, and allergen declaration rules require clear identification of cereals containing gluten (including oats) where applicable.Use a HACCP-based food safety system with supplier approval and incoming testing for cereal contaminants (risk-based mycotoxin monitoring), strict allergen segregation/cleaning validation, and label-controls aligned to destination-market requirements.
Input Commodity Volatility MediumCosts and availability for core inputs (cereals/oats, sugars/syrups, and fats such as butter or vegetable oils) are exposed to climate variability and geopolitical/trade-policy shocks that can increase volatility in cereal markets and downstream manufacturing margins.Diversify cereal and sweetener sourcing regions, use forward purchasing/hedging where feasible, and maintain formulation flexibility (within regulatory limits) for substitutions during supply shocks.
Regulatory Compliance MediumCross-border sales must comply with evolving rules on allergens, additives, contaminants, and (where used) voluntary nutrition/health claims; divergence across jurisdictions increases relabeling risk and can create non-tariff barriers for packaged snack bars.Maintain a jurisdictional compliance matrix (allergens/additives/claims), validate formulations against Codex-aligned references and destination law, and implement change-control for any recipe or supplier updates.
Sustainability
  • Packaging footprint and waste (high prevalence of individual wrappers and multipack cartons in global snack-bar distribution).
  • Ingredient sourcing transparency for high-volume inputs (oats, sugars/syrups, fats) and selected inclusions (e.g., cocoa for chocolate variants), driven by buyer ESG due diligence expectations.

FAQ

What is a flapjack in the context of global packaged-food trade?In most global markets (especially UK/Europe usage), a flapjack is a baked oat bar typically made from rolled oats, fat (often butter), sugar, and syrup, cut into bars or squares. In customs and trade statistics it is usually grouped under broader HS categories for cereal preparations or bakers’ wares (e.g., HS 1904 and/or HS 1905), rather than having a dedicated “flapjack” code.
What are the main food-safety and compliance risks when exporting flapjacks?The biggest risks are (1) allergen compliance (oats/gluten context, milk, nuts, soy, etc.) and (2) contaminant controls in cereal inputs (e.g., mycotoxins such as deoxynivalenol regulated in some jurisdictions). Exporters typically manage these risks through HACCP-based controls (Codex CXC 1-1969), additive compliance checks (Codex GSFA), and destination-market labeling rules.
Why can it be hard to find product-specific global trade statistics for flapjacks?Because flapjacks are usually reported within broader HS headings used for many bakery and cereal-based prepared foods. Databases like UN Comtrade and ITC Trade Map provide HS-level flows, but they do not isolate “flapjack” as a distinct global product line unless a country uses a very specific national tariff line.

Sources

Flapjack Country Coverage for Suppliers, Export Flows, and Prices

Explore country-level Flapjack market pages for supplier coverage, trade flows, and price benchmarks.

Related Flapjack Product Categories

Browse parent, sub, derived, and raw-material product market pages related to Flapjack.
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