Retail Intelligence Mini Report: Instant Noodle Mar-25

Noteworthy Products: In Mexico, the Blue Dragon 3 Step Pad Thai Set (1.66 kilograms) is positioned as a premium meal kit for two. Priced at USD 4.32/100g, it is notably more expensive than standard instant noodles. Its vegan and vegetarian formulation broadens its appeal among health-conscious consumers and those with dietary restrictions, differentiating it from conventional Asian meal kits.

Industry News: In collaboration with Kobayashi Pharmaceutical Co., Nissin Foods has developed a powdered agent that solidifies unconsumed ramen broth, making it easier to discard along with its container as burnable waste. According to Nissin representatives, the company had received complaints from consumers about the “difficulty of doing away with uneaten soup.” While the product is not currently available for purchase, it will be distributed free of charge at camping sites until May 9, 2025. This initiative aims to help consumers manage leftover broth more conveniently, though there are no immediate plans for commercial release.