Retail Intelligence Mini Report: Pasta Apr-25

Industry News: Italian pasta giant Barilla has announced the relaunch and packaging redesign of its premium Al Bronzo pasta line in the United States (US), concurrently expanding the range with two new shapes: fusilloni and orecchiette. These additions will complement existing Al Bronzo varieties such as bucatini, spaghetti, mezzi rigatoni, and penne rigate. This initiative includes a promotional partnership with tastemaker and entrepreneur, Brooklyn Peltz Beckham, son of soccer star David Beckham. “The evolution of Al Bronzo reflects our commitment to innovation while honoring our Italian heritage,” said Angie Cotter, US pasta category marketing director at Barilla. “Crafted in and imported from Italy, Al Bronzo is the result of 148 years of deep expertise and a passion for authentic pasta-making.”

Noteworthy Products: The Auchan Torti Quick Cooking 3 Min 500g pasta stands out for its quick cooking time. With a cooking time of just three minutes, this pasta cooks almost as fast as instant noodles. Consumers appreciate this fact, highlighting it in their reviews and rating this pasta at 4.7/5, largely due to its low cooking time, low cost, and its great taste.