Retail Intelligence Report: Chips/Cookies/Crackers Q2 2025

Industry News: In May-25, Britain experienced a gourmet crisp craze, with shoppers seeking out luxury and exotic flavors such as fried egg and black truffle. High-end brands and restaurants are transforming crisps into chic dining experiences, while nostalgic favorites such as Frazzles and Skips are experiencing a resurgence, especially among Gen Z. Retailers like Waitrose have introduced premium options from brands like Torres, and even fashion houses like Balenciaga are capitalizing on the trend. Social media and celebrity chefs are fueling creative uses for crisps, from canapés topped with caviar to modern twists on classic dishes. Despite the rise of posh crisps, traditional varieties remain popular, highlighting a cultural divide between innovation and nostalgia.

Noteworthy Products: In Germany, Knoppers Filled Waffle Slices with Milk Cream and Nougat Cream Filling 600g featured prominently. The product’s layered combination of crispy wafers, creamy milk, and nougat offers a satisfying texture and taste. "The individually portioned wafers are a family favorite for easy, mess-free sharing. Individuals also love Knoppers as a satisfying, multi-textured snack that provides a quick, light, yet flavorful energy boost.