Retail Intelligence Report: Soft Drinks Q1

Market Trends: Packaging trends varied significantly, with Japan having the largest average size at 12,6L (typically 48-packs of 500ml), while the UK had the smallest at 3,1L, often found in 8-packs of 330ml. The global average packaging size across leading markets was relatively large at 5,4L, primarily driven by the dominance of multi-pack formats, typically containing 12 or 24 units per pack. This trend reflects consumer preferences for bulk purchases, particularly in markets where cost efficiency and family consumption are prioritized. Japan stood out with the highest average packaging size of 12,6L, largely attributed to products like Coca-Cola 500ml, which are commonly sold in packs of 48. On the other hand, the UK exhibited a preference for smaller multi-pack sizes, with an average packaging size of 3,1L. This trend aligns with consumer demand for convenience and portion control, as seen with products like Fanta Orange Zero 330 ml in packs of 8.

Noteworthy Products: Products from UCC Ueshima Coffee Co. dominated China’s Top 20 list, with five products featured. The company’s You-C1000 brand led the pack with three products on the list, demonstrating the brand's popularity in the country. The Lemon-Flavored Carbonated Drink, in particular, ranked 4th on the list and achieved an impressive 4.95 rating (out of 5), reflecting its positive reception among consumers. The drink’s popularity stems from its taste, which resembles sparkling water along with its use of lemon which appeals to health-conscious consumers.

Industry News: In Jan-25, Coca-Cola recalled soft drinks in 10 countries after detecting high levels of chlorate, a by-product of chlorine disinfectants, during routine quality checks in Belgium. Affected brands include Coca-Cola, Sprite, Fanta, Fuze Tea, Minute Maid, Nalu, Royal Bliss, and Tropico, packaged in cans and glass bottles with codes from 328 GE to 338 GE. Countries impacted include Belgium, Germany, France, the UK, and others. Consumers were advised not to consume the products and return them for a refund.