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US Plant-based Market: Analysis And Opportunities

Benjamin Lategan
Published Feb 10, 2024
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The US market for plant-based alternatives has grown rapidly in recent years but has slowed down due to the COVID-19 pandemic and subsequent economic fallout. Explore Tridge's analysis of the plant-based market in the US and how to navigate the challenges faced by industry players, along with insights into the market's outlook into the future.

Table of contents

Key Takeaways

1. Market Overview of Plant Based Alternatives (PBA)

1.1 Global Overview

1.2 Investments and Opportunities

2. Status of PBA in the US

2.1 Market Size of PBA in the US

2.1.1 Inflation

2.1.2 Supply Chain Disruptions

2.1.3 Animal Versus Plant-Based Prices

2.2 PBA Categories

2.2.1 Plant-based Milk

2.2.2 Plant-based Meat

2.2.3 Plant-based Creamer

2.2.4 Plant-based Cheese

2.2.5 Plant-based Eggs

2.2.6 Other Notable Categories

2.2.6.1 Plant-based Ready-to-Drink (RTD) Beverages

2.2.6.2 Cream Cheese, Sour Cream, and Spreads

3. PBA Consumption Behavior in the US

3.1 Barriers to Consumption

3.1.1 Taste

3.1.2 Cost

3.1.3 Processedness

3.1.4 Other Factors

3.1.5 Conclusion

4. Product Launches and Industry Trends in the US

4.1 Retail

4.2 Foodservices

4.2.1 Fast Food

4.2.2 Specialty Restaurants

4.2.3 Non-commercial foodservice

Conclusion and Future Outlook

Appendix

Plant-based Meat Retail Information for the US Market

Walmart Price Data

Trader Joe’s Price Data

Albertsons Price Data

References and Citations

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