Peru faces a significant challenge with the loss of 40% of its annual food production due to pests, diseases, water shortages, and the use of illegal agrochemicals. This issue threatens food security and the economy, particularly affecting rural communities and the production of key crops. Climate change exacerbates these problems, especially in northern regions where water scarcity is a concern. Cultivida, led by Rubén Carrasco, is advocating for a 50% increase in agricultural production through the adoption of technological advancements, strict agricultural practices, and the promotion of efficient farming techniques. There is also a strong emphasis on combating the illegal trade of agrochemicals and ensuring the responsible use of safe farming products to improve food security and reduce losses.