Vietnamese consumer, Ms. Hoang Lan, has shifted her preference to Thai red dates due to their superior taste and freshness, despite their higher cost compared to southern African or Indian varieties. Thai red dates are replacing imported options in the Vietnamese market due to their superior quality and competitive pricing. The price per kilogram has increased by 15% compared to last year, ranging from 500,000-700,000 VND. The production volumes of imports from India and South Africa have decreased, while Thai date supplies have increased. Red dates are popular for their vibrant color and sweet taste, especially during the harvest season from May to September. However, due to their high price and small import quantities, they are primarily sold in retail stores rather than wholesale markets, with most imports being handled by foreign fruit traders.