A campaign to promote sales of fresh berries will start in Europe in the new year

Published Dec 12, 2024

Tridge summary

A new three-year marketing campaign, scheduled to launch on January 1, 2025, has received EU approval and funding to promote fresh berries in Europe. Led by the Dutch organization GroentenFruit Huis, the campaign will focus on raising awareness of berry production in the EU and increasing consumption, particularly among young people in the Netherlands, Belgium, and Germany. The campaign will have an annual budget of €400,000, with the sector contributing €120,000 per year and the rest funded by the European Commission’s advertising programme.

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Original content

A new three-year marketing campaign to promote fresh berries has received EU approval and funding in Europe, EastFruit reports. The project is led by the Dutch organization GroentenFruit Huis with the support of ZLTO, Glastuinbouw Nederland, NFO, Berry Brilliant and Simply the Bes. The campaign also has the support of several leading berry suppliers in the Benelux countries, Fruitnet writes. The campaign, scheduled to launch on January 1, 2025, will focus on promoting all types of berries - strawberries, blueberries, raspberries and blackberries - with the aim of raising awareness of berry production in the EU and ultimately increasing consumption. Read also: Ukraine sets new records for frozen raspberry exports Special attention will be paid to young people in the Netherlands, Belgium and Germany - a target group where soft fruit consumption remains below average - and will focus on the nutritional value, healthiness, freshness and convenience of the products. “This unique ...

Source: Eastfruit