The article introduces the new national standard, GOST R, which provides guidelines for the design of wine lists in catering establishments. It emphasizes the promotion of Russian wines over foreign ones and recommends that they should make up at least 20% of the wine list. The Ministry of Agriculture believes that this will enhance the consumer experience and contribute to the development of Russia's wine culture. The standard's implementation comes along with an increase in Russia's wine production and sales, highlighting a positive trend in the country's wine industry.